Nature’s Logic Plants 2,935 Trees Across the United States
Mount Pleasant, Texas (March 16, 2023) – – Nature’s Logic, the creators of a 100 percent natural pet food with no synthetic vitamins or minerals, has announced new dog treats, currently available in three formulas – Calming Support, Skin & Coat Care, and Healthy Digestion.
The new line of treats, Biscuits with Benefits, will offer specific functional value through a baked treat and are packed with all natural, nutrient rich ingredients.
Calming Support Biscuits feature:
- Tasty peanut butter
- Chamomile and lavender to aid your dog in relaxation
- Packed with nutrient rich ingredients
- Made with 100 percent natural ingredients
Skin & Coat Care Biscuits feature:
- High-quality salmon protein
- Omega 3 and 6 fatty acids for healthy skin and coat support
- Packed with nutrient rich ingredients
- Made with 100 percent natural ingredients
Healthy Digestion Biscuits feature:
- High-quality lamb meal protein
- Prebiotics for healthy digestive support
- Packed with nutrient rich ingredients
- Made with 100 percent natural ingredients
“These new treats are packed with natural, purposeful and nutrient-rich ingredients that will allow pet parents to feel good about the nutrients they’re trusting to treat the pets they love,” said Greg Cyr, CEO of Mid America Pet Food, parent company of Nature’s Logic.
The new Biscuits with Benefits come in an ideal shape allowing them to be fed whole or easily broken into smaller pieces as needed for smaller dogs, or for use as a training treat. You can look for these new treats where Nature’s Logic is sold.
About Nature’s Logic®
Founded in 2006, Nature’s Logic® is a line of 100% natural, premium quality pet food and treats that contain NO synthetic vitamins. With the mission of applying the logic of nature to everything we touch, Nature’s Logic creates all-natural nutrition from whole foods and is a voice for sustainability. Nature’s Logic was named a Top 20 most sustainable brand in the pet industry by the Pet Sustainability Coalition and is on the Inc. 5000 list of fastest growing privately held companies. To learn more, please visit: www.luxuriant-robot.flywheelstaging.com.
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Media Contact:
Morgan Butler
Mid America Pet Food
903-285-8662
mbutler@mapf.com
Nature’s Logic® Introduces Three New Treats, Biscuits with Benefits
Treats Will Ship to Stores in April 2023
Mount Pleasant, Texas (March 16, 2023) – – Nature’s Logic, the creators of a 100 percent natural pet food with no synthetic vitamins or minerals, has announced new dog treats, currently available in three formulas – Calming Support, Skin & Coat Care, and Healthy Digestion.
The new line of treats, Biscuits with Benefits, will offer specific functional value through a baked treat and are packed with all natural, nutrient rich ingredients.
Calming Support Biscuits feature:
- Tasty peanut butter
- Chamomile and lavender to aid your dog in relaxation
- Packed with nutrient rich ingredients
- Made with 100 percent natural ingredients
Skin & Coat Care Biscuits feature:
- High-quality salmon protein
- Omega 3 and 6 fatty acids for healthy skin and coat support
- Packed with nutrient rich ingredients
- Made with 100 percent natural ingredients
Healthy Digestion Biscuits feature:
- High-quality lamb meal protein
- Prebiotics for healthy digestive support
- Packed with nutrient rich ingredients
- Made with 100 percent natural ingredients
“These new treats are packed with natural, purposeful and nutrient-rich ingredients that will allow pet parents to feel good about the nutrients they’re trusting to treat the pets they love,” said Greg Cyr, CEO of Mid America Pet Food, parent company of Nature’s Logic.
The new Biscuits with Benefits come in an ideal shape allowing them to be fed whole or easily broken into smaller pieces as needed for smaller dogs, or for use as a training treat. You can look for these new treats where Nature’s Logic is sold.
About Nature’s Logic®
Founded in 2006, Nature’s Logic® is a line of 100% natural, premium quality pet food and treats that contain NO synthetic vitamins. With the mission of applying the logic of nature to everything we touch, Nature’s Logic creates all-natural nutrition from whole foods and is a voice for sustainability. Nature’s Logic was named a Top 20 most sustainable brand in the pet industry by the Pet Sustainability Coalition and is on the Inc. 5000 list of fastest growing privately held companies. To learn more, please visit: www.luxuriant-robot.flywheelstaging.com.
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Media Contact:
Morgan Butler
Mid America Pet Food
903-285-8662
mbutler@mapf.com
NATURE’S LOGIC® NAMED TOP ECO INNOVATOR BY REAL LEADERS MAGAZINE
The only pet food on the list, Nature’s Logic earns #11 ranking
Lincoln, Neb. (July 19, 2022)) – Nature’s Logic, the creators of 100% natural pet food with no synthetic vitamins or minerals, has been named #11 on the inaugural Real Leaders® Eco Innovation Awards. Honored for their commitment to sustainability, this recognition highlights the importance of Certified Plastic Neutral packaging in the pet industry and celebrates achievement in environmental impact by products, projects and initiatives that are actively contributing to a healthier planet.
The inaugural Eco Innovation Awards selection was highly competitive, with winners including Procter & Gamble, TerraCycle and Sunwealth Power, to name a few.
Recognizing that environmental innovation and financial success must go hand-in-hand to have significant impact, Real Leaders selected winners based on innovation, and ranked them by five-year revenue growth.
“We’re proud to share this important achievement, demonstrating that a brand can continue strong business growth while also taking a proactive role in sustainability,” said Greg Cyr, CEO of Mid America Pet Food, parent company of Nature’s Logic.
Nature’s Logic’s award submission centered on its Certified Plastic Neutral (CPN) packaging, a certification given by rePurpose Global, an organization dedicated to the removal of plastic from the world’s waste stream. To achieve the CPN designation businesses, like Nature’s Logic, calculate the amount of plastic they use in packaging and fund the removal of the same amount of plastic from our waterways and landfills.
David Yaskulka, SVP of Corporate Social Responsibility for Mid America Pet Food, parent company of Nature’s Logic, believes CPN is a great option for many consumer-packaged goods companies to consider as the industry takes an increased focus on sustainability. “As the pet industry continues sustained growth, CPN offers an immediate-impact measure which allows us to work towards impactful changes to benefit the outdoor spaces we love to explore with our families and pets, today and for years to come.”
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About Nature’s Logic
Founded in 2006, Nature’s Logic is a line of 100% natural, premium quality pet food and treats that contain NO synthetic vitamins or minerals. The company’s mission is to apply the logic of nature to everything they touch, which means creating all natural, complete nutrition and being a voice for sustainability. Nature’s Logic is a proud Mid America Pet Food brand. To learn more, visit: luxuriant-robot.flywheelstaging.com and mapf.com.
About Real Leaders
Real Leaders is a membership community for impact leaders with a global media platform dedicated to driving positive change. It’s on a mission to unite farsighted leaders to transform our shortsighted world. Founded in 2010, Real Leaders recognized early on that businesses bore a responsibility to be as cognizant of their impact on employees, society, and the planet as they are on their bottom line. Real Leaders is a B Corporation, member of the UN Global Compact, and is independently owned.
Nature’s Logic® Earns Exclusive Spot as Only Pet Food Named a Top 200 Social Impact Brand of 2022
Lincoln, Neb. (Jan. 12, 2022) – Nature’s Logic, the pioneer creators of 100 percent natural pet food with NO synthetic vitamins, has been named a worldwide top 200 social impact brand by Real Leaders magazine.
The only pet food brand named to the list, Nature’s Logic is honored to be recognized for its commitment to creating all-natural pet food and being a leading voice for sustainability in the pet industry and beyond.
“It’s very exciting to have Nature’s Logic recognized among other powerful names in varying categories as a top social impact brand,” said Greg Cyr, CEO of Mid America Pet Food (MAPF), parent company of Nature’s Logic. “Nature’s Logic is leading the way in our industry and is a great example of how to integrate environmental and social practices while nurturing a successful and growing brand. We look forward to continuing this work as we look to inspire important change across the industry.”
The Impact Awards celebrate purpose-driven businesses that commit to success being inclusive of positive social and environmental impact, alongside profits. Companies on the list are ranked based on their “Force for Good” score, which takes into account growth rate and revenue numbers. The 2022 Impact Award list features a mix of respected brands of all sizes and from a variety of industries, including Tesla, Patagonia, and REI.
“Business leaders across the globe are rapidly discovering that to be competitive – and to grow and thrive – they must forgo shortsighted thinking in favor of a farsighted vision that takes into account their company’s social and environmental impact,” said Mark Van Ness, Founder of Real Leaders. “We are excited to welcome new and old companies alike to the impact movement, and into the Real Leaders Impact Awards community.”
Sustainability is not only a tenet of the mission behind Nature’s Logic, but also a key factor in the company’s growth.
“We are thankful to be recognized for our progress, and know there’s more work to be done, ” said David Yaskulka, Senior VP of Corporate Social Responsibility for MAPF. “Nature’s Logic is helping lead the pet industry in sustainability – with the first 100 percent all-natural food with no synthetics, creating renewable energy with every pound, launching the industry’s first Certified Plastic Neutral pet products, achieving carbon-neutral distribution, and more. We look forward to working towards reducing the impact of our packaging and proteins, further promoting renewable energy, and becoming a leader in creating an exemplary place to work.”
Nature’s Logic was named in large part based on its achievements against the United Nations Sustainable Development Goals (SDGs), including Affordable and Clean Energy (SDG 7), Decent Work and Economic Growth (SDG 8), Climate Action (SDG 13) and Life Below Water (SDG 14). Nature’s Logic’s achievements were scored through the Pet Sustainability Coalition accreditation program.
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About Nature’s Logic®
Founded in 2006, Nature’s Logic is a line of 100% natural, premium quality pet food and treats that contain NO synthetic vitamins or minerals and focus on the benefits of natural whole food nutrition. The company’s mission is to apply the logic of nature to everything they touch, which means creating all-natural nutrition from whole foods and being a voice for sustainability. The brand is a proud member of the Pet Sustainability Coalition and the American Sustainable Business Network, and buys 1 kWh of renewable energy for every pound of pet food it sells. Nature’s Logic is a proud Mid America Pet Food brand. To learn more, visit: luxuriant-robot.flywheelstaging.com and mapf.com.
About Real Leaders
Real Leaders is a membership community for impact leaders with a global media platform dedicated to driving positive change. It’s on a mission to unite farsighted leaders to transform our shortsighted world. Founded in 2010, Real Leaders recognized early on that businesses bore a responsibility to be as cognizant of their impact on employees, society, and the planet as they are on their bottom line. Real Leaders is a B Corporation, member of the UN Global Compact, and is independently owned.
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Media Contact:
Caroline Golon
VP, Marketing
Nature’s Logic
cgolon@luxuriant-robot.flywheelstaging.com
Top-20 Sustainability Brand Nature’s Logic Named to Inc. 5000 for 2nd Year in a Row
All-natural pet food, sustainability, and a focus on independent retail success propels growth
Lincoln, Neb. (Aug. 18, 2021) – Nature’s Logic®, the pioneer creators of 100% natural pet food with NO synthetic vitamins, was named to the Inc. 5000 List of America’s fastest-growing privately held companies for the second year in a row, rising to #221 in the Consumer Products & Services category. In addition, Nature’s Logic, a Pet Sustainability Coalition (PSC) top-20 sustainable brand, recently achieved accreditation by PSC for the second year in a row.
Nature’s Logic attributes its growth to a focus on all-natural pet food, continuous progress in sustainability and unwavering support of the independent pet retail channel.
“More and more consumers care about 100% natural nutrition for their pets and sustainability for their planet,” said David Yaskulka, Nature’s Logic’s CEO. “We’re thrilled to be a leader in sustainability as millennial and Gen Z consumers are demanding better, so we work alongside our independent retail partners to make sure these customers have healthy, natural, sustainable options.”
Nature’s Logic continues to expand its sustainability measures and programs. The brand’s Clean Food, Clean Energy program purchases 1 kWh of renewable energy for every pound of pet food Nature’s Logic sells. The company’s headquarters is powered by 100% renewable electricity, as is the manufacturing of its dry pet food and bags. A growing number of Nature’s Logic’s products, including its Distinction® line, Raw Frozen, Lightly Cooked Frozen and many treats, come in Certified Plastic Neutral packaging, the first in the pet industry. And, the brand is building an array of products with sustainably sourced ingredients, including Distinction® Grain-Free, which contains MSC certified seafood. Recently, the company announced that it has achieved carbon neutrality in its shipping and warehousing.
For the second year in a row, Nature’s Logic has been accredited by the Pet Sustainability Coalition (PSC), which is the pet industry’s authority on sustainability. This accreditation designates sustainable pet brands based on a rigorous set of metrics – ranging from use of renewable energy to how a company treats their employees — verified by PSC’s experts.
“The Pet Sustainability Coalition accreditation makes it easy for our retailers to choose brands whose sustainability claims have been extensively reviewed by experts,” said Yaskulka. “This allows independent retailers to better serve their millennial sustainability customers who come to their stores looking for brands like Nature’s Logic.”
Supporting the independent pet channel is paramount to Nature’s Logic’s growth, adds Yaskulka. “We are so grateful to our customers, retailers, distributors, environmental partners and team members who have contributed to these achievements.”
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About Nature’s Logic
Founded in 2006, Nature’s Logic™ is a line of 100% natural, premium quality pet food and treats that contain NO synthetic vitamins or minerals and focus on the benefits of natural whole food nutrition. The company’s mission is to apply the logic of nature to everything they touch, which means creating all-natural nutrition from whole foods and being a voice for sustainability. The brand is a proud member of the Pet Sustainability Coalition and the American Sustainable Business Council, and buys 1 kWh of renewable energy for every pound of pet food it sells. Visit: luxuriant-robot.flywheelstaging.com.
Media Contact:
Caroline Golon
caroline@luxuriant-robot.flywheelstaging.com
614-580-2445
Nature’s Logic and eShipping Achieve Carbon Neutral Distribution
Sustainability-focused Natural Pet Food and its 3PL Partner Create Groundbreaking
Eco-Friendly Shipping and Warehousing Program
Lincoln, Neb. (April 16, 2021) – Nature’s Logic™, the pioneer creators of 100% natural pet food with NO synthetic vitamins, and eShipping, a nationwide distribution chain management services and technology provider, announced they have achieved 100% carbon neutral shipping and warehousing for Nature’s Logic.
“This is a major milestone for the pet industry,” said Nature’s Logic CEO David Yaskulka, who has led a series of industry sustainability “firsts” in his two-year tenure, including the award-winning Clean Food, Clean Energy program, and the industry’s first Certified Plastic Neutral products.
“We still have far to go to accomplish our mission, to apply the logic of nature to everything we touch,“ said Yaskulka, “but I’m proud to realize this significant goal with our partners at eShipping.”
“We’re thrilled to help Nature’s Logic achieve carbon neutrality,” said Chad Earwood, Founder and CEO of eShipping. “Nature’s Logic is our first carbon neutral client, but we’re confident this will create a path for many more to come. As a business in the transportation and logistics space, this partnership also serves as a catalyst for our team to continue looking for ways to minimize our own environmental impact in our office and warehouse locations nationwide.”
Toward that goal, eShipping also joined the Pet Sustainability Coalition as a Sustainability Champion level member. The Kansas City-based company is known for its longstanding commitment to its people and communities, and to driving “our hearts towards a bigger purpose beyond ourselves and our business.”
The carbon footprint of Nature’s Logic’s distribution at eShipping is calculated by measuring warehouse space, warehouse power sources (some of which were already using renewable electricity), and every aspect of its shipping, including types of transportation (such as full truck load, less-than truck load, rail and ship), weight of cargo, and distance.
“Setting and reaching a carbon neutrality goal is no easy task,” said Caitlyn Dudas, Executive Director of the Pet Sustainability Coalition. “Nature’s Logic is setting an exciting pace within the industry that will be hard to follow by many but sets the stage for others to take similar action toward a better future for pets, people and the planet”
The program’s carbon offsets are provided in partnership with Natural Capital Partners, recently named the best Voluntary Carbon Market offset provider by Environmental Finance for the 10th consecutive year. The social impact of the program is significant, investing in:
- Two wind farms in Tamil Nadu, India with a total capacity of 74.25 MW, delivering approximately 100,000 MWh of clean renewable electricity (complementing Nature’s Logic’s domestic-focused Clean Food, Clean Energy investments)
- Forest protection and the distribution of clean cookstoves in Africa, targeting the conservation of approximately 170,000 hectares of forest and promoting biodiversity.
- Reducing the environmental impact of a landfill site through methane capture, electricity generation and wetland enhancement in North America.
Nature’s Logic also works with Nori for additional offsets supporting regenerative agriculture, and Ecodrive, planting 2,000 mangrove trees. The company is the premier sponsor of TreePlenish, a non-profit organization that is planting 15,000 trees with the help of high school students this spring. All of these efforts further support the brand’s carbon reduction goals.
Named as a Top-20 Sustainable Brand by the Pet Sustainability Coalition, Nature’s Logic is among leading companies that integrate environmental and social practices.
Sustainability is not only a tenet of Nature’s Logic mission, but a key factor in the company’s growth. Nature’s Logic was named to the 2020 Inc. 5000 America’s fastest-growing privately held companies list, ranking #251 in Consumer Products & Services.
# # #
About Nature’s Logic
Founded in 2006, Nature’s Logic™ is a line of 100% natural, premium quality pet food and treats that contain NO synthetic vitamins or minerals and focus on the benefits of natural whole food nutrition. The company’s mission is to apply the logic of nature to everything they touch, which means creating all-natural nutrition from whole foods and being a voice for sustainability. The brand is a proud member of the Pet Sustainability Coalition and the American Sustainable Business Council, and buys 1 kWh of renewable energy for every pound of pet food it sells. Visit: luxuriant-robot.flywheelstaging.com.
About eShipping
eShipping is a distribution chain management services and technology provider headquartered in Parkville, Missouri. Their suite of domestic and international freight management services includes Less Than Truckload, Full Truckload, Expedited and Hot Shot, Freight Forwarding, Customs Brokerage, Parcel, Warehousing and Distribution, Claims Management and Freight Audit/Payment. At the core of eShipping’s services is their data services integrator, Global Data View, and proprietary TMS, eShipManager®, which provides end-to-end shipment management and visibility. Visit: www.eShipping.biz and www.eShippingDistribution.com.
Media Contact:
Caroline Golon
caroline@luxuriant-robot.flywheelstaging.com
614-580-2445
Tree-Plenish Announces Partnership with Nature’s Logic
Boston, Mass. (March 1st, 2021)—Tree-Plenish is excited to announce its new partnership with Nature’s Logic™, a line of premium quality pet food and treats focusing on the benefits of natural whole food nutrition. Their goal of being a voice for sustainability aligns with Tree-Plenish’s core belief of building a sustainable future by giving back what we take. Both companies are eager to join forces to increase sustainability in local communities.
We, at Tree-Plenish, are extremely grateful for Nature’s Logic’s contribution to our organization. This donation will help us scale our operations and expand our mission for years to come. We are excited to work with a business that prioritizes social good and looks out for the communities that it serves.
With this new partnership, Tree-Plenish is proud to announce that all of our volunteers and resident participants who reside in an area where Nature’s Logic pet food is sold by independent retailers will receive a voucher for free pet food.
Tree-Plenish is a 501(c)(3) nonprofit organization whose goal is to leverage the power of youth to build sustainable communities. With the help of Nature’s Logic™, Tree-Plenish hopes to continue environmental awareness in all aspects of community life.
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Media Contact:
Catalina DeMassi
Public Relations Lead
media@tree-plenish.com
Nature’s Logic Becomes First Pet Food Company to Join American Sustainable Business Council
Joins Ben & Jerry’s, Patagonia, Seventh Generation and
250,000 other visionary businesses advocating for a sustainable future
Lincoln, Neb. (December 22, 2020) – Nature’s Logic™, the pioneer creators of 100% natural pet food with NO synthetic vitamins, has become the first pet food company to join the American Sustainable Business Council (ASBC), the leading business organization advancing the power of business for a just and sustainable world. “Nature’s Logic is a stellar addition to the 250,000 responsible businesses represented by the American Sustainable Business Council,” said Jeffrey Hollender, CEO and Board Chair, ASBC. “With its Clean Food, Clean Energy program and sustainable packaging, Nature’s Logic is perfectly aligned with ASBC’s policy focus and exemplary of how American business innovation can help to build a vibrant, broadly prosperous, sustainable economy.” Named as a Top-20 Sustainable Brand by the Pet Sustainability Coalition, Nature’s Logic is among leading companies that integrate environmental and social practices. “As a proud member of the American Sustainable Business Council, Nature’s Logic can now more broadly fulfill our role in advancing our mission – to apply the logic of nature to everything we touch,” said David Yaskulka, CEO Nature’s Logic. Sustainability is not only a tenet of Nature’s Logic mission, but a key factor in the company’s growth. Nature’s Logic was named to the 2020 Inc. 5000 America’s fastest-growing privately held companies list, ranking #251 in Consumer Products & Services. Nature’s Logic aspires to a sustainable business model with programs and practices that include: “ASBC and Nature’s Logic are aligned to help expand the eco-system of environmental partners, customers, retailers, distributors, and team members that are fueling the movement to a greener, sustainable economy,” said Yaskulka. Nature’s Logic is owned by pet industry veterans Steve Marton and David Cunningham, managing partners of VisioCap, who have a history of aligning corporate philanthropy with financial success. VisioCap portfolio companies Wet Noses, a member of the Pet Sustainability Coalition and WorldWise, a member of the ASBC, also integrate sustainability practices into their business models. Founder and Chief Product Development Officer Scott Freeman, a natural nutrition pioneer, launched Nature’s Logic in 2006 with a commitment to creating a pet diet that is 100% all-natural using only whole food ingredients. CEO Yaskulka, a career corporate social responsibility champion, joined Nature’s Logic as CEO in 2019. Yaskulka is chair, Greater Good Charities, a philanthropy contributing more than $65 million a year in grants and products to causes helping people, pets, and the planet. He also serves on the board of the Pet Sustainability Coalition. Caroline Golon, VP of Marketing, a leader in animal rescue and sustainability, oversees Nature’s Logic Sustainability Task Force, that includes Office Manager Vivian Clough, Operations Manager Dillon Pfingsten and Territory Manager Taylor Jordan. # # # About ASBC-SVC The American Sustainable Business Council (ASBC) is the leading business organization serving the public policy interests of responsible companies, their customers, and other stakeholders. Founded in 2009, ASBC membership represents over 250,000 businesses in a wide range of industries. ASBC advocates for policy change and informs business owners, policymakers, and the public about the need and opportunities for building a vibrant, broadly prosperous and sustainable economy. Social Venture Circle (SVC) is a membership network that equips entrepreneurs, impact investors, and capacity-builders with connections, money, and expertise in order to build businesses that drive the NEXT economy: one that is regenerative, equitable and prosperous for all. About Nature’s Logic Founded in 2006, Nature’s Logic™ is a line of 100% natural, premium quality pet food and treats that contain NO synthetic vitamins or minerals and focus on the benefits of natural whole food nutrition. The company’s mission is to apply the logic of nature to everything they touch, which means creating all natural nutrition from whole foods and being a voice for sustainability. The brand is a proud member of the Pet Sustainability Coalition and buys 1 kWh of renewable energy for every pound of pet food it sells. To learn more, visit: luxuriant-robot.flywheelstaging.com.
Nature’s Voice Awards Announces Grand Prize Winner; Awards $10,000 Grant to Earth Uprising
International Youth Nonprofit that Combats the Effects of the Climate Crisis Honored
Seattle, Wash. (October 22, 2020) – The inaugural Greater Good Charities’ Nature’s Voice Awards, aiming to amplify the voice and impact of sustainability advocates across the globe, has announced Earth Uprising as the grand prize winner and awarded the organization a $10,000 grant. The grant is given by Greater Good Charities in partnership with Nature’s Logic, an environmentally-conscious pet food brand.
“Earth Uprising is a youth-led organization that is supported by adults, and the Nature’s Voice Award grant is exactly the kind of support we need,” said Brooke Nelson Muzzatti, Earth Uprising International Communications Team Member. “Currently, the youth climate movement is mostly uncompensated, but climate work needs to be accessible to those who must support themselves and their families, because volunteer work is a privilege many do not have. We can now continue to support local organizers in over 15 countries with more funds, tools, and resources to continue our mission of amplifying youth voices and projects while educating others about the climate crisis.”
Founded on Earth Day 2019, Earth Uprising is an international youth non-profit, with a large network of organizers from countries and cities around the world, that works to combat the effects of the climate crisis. Earth Uprising fosters connections between climate activists from across the globe through its global youth council to enhance its work. This global nonprofit has organized strikes, worked to create curriculums in climate education for schools, and provides support for local grassroots action to those most impacted by the climate crisis.
Greater Good Charities, a charitable organization devoted to improving the health and well-being of people, pets, and the planet, and Nature’s Logic, a 100% natural pet food with no synthetic vitamins, created the new awards program to recognize organizations and individuals that excel at inspiring action and can serve as best practice examples for other environmental voices to increase their own impact.
Earth Uprising, along with 15 other honorees, demonstrated outstanding communication efforts – from social media to advertising to events and more – and were selected via nominations reviewed by Greater Good Charities. All non-profit winners, including Earth Uprising, received a $1,000 grant and had the opportunity to vie for the grand prize $10,000 grant. All winners received a gift of Nature’s Logic 100% natural pet food for their pet-loving constituents, where available.
A panel of judges active in the environmental sustainability sector selected Earth Uprising as the grand prize winner. The panel included: Patty Rose, Executive Director, Greenspace, NCR, board member New Partners Community Solar; Sarah Julian, Owner OffLeash Communications and Board member of the Pet Sustainability Coalition; Svanika Balasubramanian, Cofounder and CEO of rePurpose Global, the World’s First Plastic Credit Platform; Gillian Davies, Founding Co-Leader of Society of Wetland Scientists Climate Change and Wetlands Initiative and SWS Past President; David Garfield Roland, Media Attorney, Producer of Love Thy Nature and Other Social Mission Films; Noah Horton, Chief Marketing Officer of Greater Good Charities; and Caroline Golon, VP Marketing for Nature’s Logic. Sustainability advocates and Nala Cat’s pet parents Shannon Ellis and Varisiri “Pookie” Methachittiphan served as the nominating chairs of the Nature’s Voice Awards.
Additional recipients of the Nature’s Voice Awards recognized for their exemplary communication efforts include Ugandan activist Vanessa Nakate; Scott Black; Invertebrate conservationist and executive director of the Xerces Society; the Sierra Club Hawaii Chapter Vice-Chair Lucienne de Naie; and Mari Copeny, also known as “Little Miss Flint.”
Nature’s Logic is a brand dedicated to sustainability, so sponsoring these awards aligns with the company’s mission. Those efforts include buying 1 kWh of renewable energy for every pound of pet food the company sells. The energy Nature’s Logic purchases goes towards powering their headquarters with renewable energy, the manufacturing of their kibble and bags, and the operations of their partners, including Greater Good Charities.
Greater Good Charities’ has supported environmental projects and sustainability efforts for years. To date, the organization has permanently protected over 1.1 million acres of habitat, protected endangered species through its Project Peril program, and led global biodiversity expeditions to set conservation priorities through its Madrean Discovery Expeditions program. Greater Good Charities is also well known for its disaster relief efforts, and other signature programs such as The Jackson Galaxy Project, Rescue Bank, Rescue Rebuild, Girls’ Voices, and more.
For more information, please visit naturesvoiceawards.org.
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About Greater Good Charities
Greater Good Charities is a 501(c)(3) national nonprofit organization, with a 100/100 rating on Charity Navigator, that works to amplify the good in the world to improve the health and well-being of people, pets, and the planet. Since 2007, Greater Good Charities has given over $300 million in cash and in-kind grants to over 5,000 charitable partners worldwide and funded projects in 121 countries. To date, Greater Good Charities has provided $18 million in support for COVID-19 disaster-relief, including cash grants, in-kind supplies, and programmatic support. To learn more about how Greater Good Charities is amplifying the good across the globe, please visit greatergood.org or follow us on Facebook, Instagram or Twitter.
About Nature’s Logic
Founded in 2006, Nature’s Logic™ is a line of 100% natural, premium quality pet food and treats that contain NO synthetic vitamins or minerals and focus on the benefits of natural whole food nutrition. Because Nature’s Logic recipes are high in animal protein, they’re also high in natural taurine. The company’s mission is to apply the logic of nature to everything they touch, which means creating all natural nutrition from whole foods and being a voice for sustainability. The brand is a proud member of the Pet Sustainability Coalition and buys 1 kWh of renewable energy for every pound of pet food it sells. To learn more, visit: luxuriant-robot.flywheelstaging.com.
Media Contact:
Denise St. Jean
dsj@greatergood.org
310.795.4811
Nature’s Logic in Partnership with GreaterGood.org Launch Awards to Recognize Outstanding Voices that Inspire More Environmentally Friendly Actions
Nominations are Open for all Categories including Pet and Animal Welfare
Seattle, Wash. (August 6, 2020) – The inaugural GreaterGood.org Nature’s Voice Awards, aiming to amplify the voice and impact of sustainability advocates across the globe, has opened nominations. The awards committee is seeking exceptional voices for nature from individuals, non-profits, and businesses across all categories including pet and animal welfare.
GreaterGood.org, a charitable organization devoted to improving the health and well-being of people, pets, and the planet, and Nature’s Logic, a 100% natural pet food with no synthetic vitamins, created the new awards program to recognize organizations and individuals that excel at inspiring action and can serve as best practice examples for other environmental voices to increase their own impact.
“We understand that strong voices for the environment are critical, now more than ever,” explained Liz Baker, CEO of GreaterGood.org. “This campaign celebrates organizations of all sizes across the world who innovate, inspire others, and amplify nature’s voice to help the earth.”
One top winner, which will receive national recognition and a $10,000 grant from GreaterGood.org, will be selected from among the winners by a panel of judges active in the environmental sustainability sector. The panel includes: Patty Rose, Executive Director, Greenspace, NCR, board member New Partners Community Solar; Caitlyn Dudas, Executive Director, Pet Sustainability Coalition; Sarah Julian, Owner OffLeash Communications and Board member of the Pet Sustainability Coalition; Svanika Balasubramanian, Cofounder and CEO of rePurpose Global, the World’s First Plastic Credit Platform; Gillian Davies, Founding Co-Leader of Society of Wetland Scientists Climate Change and Wetlands Initiative and SWS Past President; David Garfield Roland, Media Attorney, Producer of Love Thy Nature and Other Social Mission Films; Noah Horton, Chief Marketing Officer of GreaterGood.org; and Caroline Golon, VP Marketing for Nature’s Logic. Sustainability advocates and Nala Cat’s pet parents Shannon Ellis and Varisiri “Pookie” Methachittiphan serve as the nominating chairs of the Nature’s Voice Awards.
Winners that demonstrate outstanding communication efforts – from social media to advertising to events and more – are selected via crowdsourced nominations reviewed by GreaterGood.org. Winners will receive national and local recognition, and, for non-profits, a $1,000 grant from GreaterGood.org. All winners receive a gift of Nature’s Logic 100% natural pet food for their pet-loving constituents, where available.
“There are so many groups and individuals doing truly extraordinary work in their communities and across the globe,” said David Yaskulka, CEO of Nature’s Logic. “We want to recognize advocates with voices inspiring more earth-friendly consumer, business, voter and community behavior.”
Nature’s Logic is a brand dedicated to sustainability, so sponsoring these awards aligns with their company’s mission. “We aspire to apply the logic of nature to everything we touch,” Yaskulka said. “Supporting environmental efforts is a cornerstone of our business.”
Those efforts include buying 1 kWh of renewable energy for every pound of pet food the company sells. The energy Nature’s Logic purchases goes towards powering their headquarters with renewable energy, the manufacturing of their kibble and bags, and the operations of their partners, including GreaterGood.org.
GreaterGood.org is best known for its disaster relief efforts, as well as signature programs such as The Jackson Galaxy Project, Rescue Bank, Rescue Rebuild, Girls’ Voices, and more. For years, GreaterGood.org has focused on supporting and funding efforts around sustainability so these awards are another way the non-profit can support initiatives both small and large.
“As a FEMA disaster relief partner, we see first-hand the worst of taking the earth for granted. What’s key to making sustainability efforts grow is communication,” said Baker. “Communication inspires action so more people get involved either by volunteering, donating or simply participating in activities that will make a difference. We believe this program can make a direct impact on changing behavior and doing better for our planet. And that’s the ultimate goal.”
Nominations can be made via naturesvoiceawards.org or by emailing naturesvoice@greatergood.org. The nomination period runs through August 17. The $10,000 grand prize winner will be announced in September.
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ABOUT GREATERGOOD.ORG
GreaterGood.org GreaterGood.org is a 501(c)(3) charitable organization that works to improve the health and well-being of people, pets, and the planet. Over the last 12 years, GreaterGood.org has given over $250 million in cash and in-kind grants to over 3,000 charitable partners worldwide. To learn more, visit GreaterGood.org or follow us on Facebook, Twitter or Instagram.
ABOUT NATURE’S LOGIC
Founded in 2006, Nature’s Logic™ is a line of 100% natural, premium quality pet food and treats that contain NO synthetic vitamins or minerals and focus on the benefits of natural whole food nutrition. Because Nature’s Logic recipes are high in animal protein, they’re also high in natural taurine. Our mission is to apply the logic of nature to everything we touch, which means creating all natural nutrition from whole foods and being a voice for sustainability. The brand is a proud member of the Pet Sustainability Coalition and buys 1 kWh of renewable energy for every pound of pet food it sells. To learn more, visit: luxuriant-robot.flywheelstaging.com.
Nature’s Logic Expands Marketing Team, Names Golon VP
Growing Business Engages a New Team of Marketing Experts Focused on Supporting Retail
(Lincoln, Neb. August 5, 2020) Nature’s Logic™, the pioneer creators of 100% natural food for dogs and cats with NO synthetic vitamins, has multiplied its marketing team, and appointed industry leader Caroline Golon Vice President, Marketing. Golon is focused on growing Nature’s Logic through unique consumer campaigns and retailer support. To further promote retailers’ curbside and home delivery programs, and Nature’s Logic’s mission of environmental sustainability, the brand has added new marketing team members who are industry experts in social media, web development & design, digital design & packaging and public relations. “We’re funneling the profits from our growth into marketing. And there’s no one more devoted to helping pets through natural nutrition, assisting pet retailers with community success and making a positive impact on the environment than Caroline,” said Nature’s Logic CEO David Yaskulka. “I’m thrilled to have Caroline and her team’s expertise advocating for 100% natural nutrition for pets, and applying the logic of nature to everything we touch.” It’s already started to pay off, as Nature’s Logic is the fastest-growing top-50 pet food in pet specialty in 2020 – and it was also #1 in 2019 (Nielsen data). Nature’s Logic was named a top-20 brand for sustainability by the Pet Sustainability Coalition, and has been recognized with a series of recent awards. Golon, who has consulted for Nature’s Logic since early 2019, has developed marketing programs and content for pet food, cat litter, toys, grooming products, dog treadmills, pet technology, and leading nonprofits. She’s been a frequent contributor to leading pet-focused consumer media. She’s also the founder of High Paw Media, creator of multiple pet sites, and co-founder of BlogPaws. Golon joins Nature’s Logic leadership team along with company founder and Chief Product Development Officer Scott Freeman, VP Operations Marilyn Sherwin, and National Sales Director Skylar Clifton. Yaskulka, Sherwin, Golon, and the new marketing team worked together at Halo, Purely for Pets. Unlike most “natural” brands in the market, Nature’s Logic kibble, canned, raw and treats are 100% natural, with NO synthetic vitamins and minerals. The nutrition comes from whole foods. Golon helps promote the brand’s leadership role in the industry as a voice for sustainability and proud member of the Pet Sustainability Coalition. Working in its retailers’ communities, the expanded marketing team is effectively positioning the brand with Millennials, the largest and fastest-growing segment of pet parents, for whom natural nutrition and sustainability are top concerns. ### About Nature’s Logic™ Founded in 2006, Nature’s Logic™ is the first and leading line of 100% natural, pet food with NO synthetic vitamins. All of the nutrition comes from food. The brand’s mission is to apply the logic of nature to everything they touch, which means creating all-natural nutrition from whole foods and being a voice for sustainability. Nature’s Logic was recently named a top-20 positive impact brand by the Pet Sustainability Coalition. For every pound of food Nature’s Logic sell, they purchase 1 kWh of renewable energy to help power the future. For more information please visit: NaturesLogic.com. Media Contact:
Denise St. Jean
310-795-4811
Crumpetscorner@gmail.com
NATURE’S LOGIC EXPANDS MISSION TO PETS AND PLANET
NAMES DAVID YASKULKA CEO
(Lincoln, NE, January 16, 2019) Nature’s Logic®, the pioneer creators of 100% natural food for dogs and cats with NO synthetic vitamins, has appointed industry leader David Yaskulka Chief Executive Officer. He brings a decade of executive experience at a leading natural pet food company, and over two decades in the health and sustainability industries.
“100% natural is defining the future of pet food,” said Yaskulka. “Nature’s Logic is the top innovator, truly following nature’s rules for nutrition. I’m thrilled to work with the staff, retailers, customers, and consumers who have shown the way pet food should be, to grow the brand’s impact in the market.
“I look forward to working with company founder Scott Freeman, who has expertly applied the logic of nature to pet food,” he said. “Scott may have been the first to recognize the benefits of whole food nutrition without using the synthetic vitamins prevalent in leading ‘natural’ pet foods.” Freeman will continue creating new product lines for the company.
“Nature’s Logic doesn’t follow industry trends — we follow nature’s rules,” said Freeman. “I look forward to working with David to do what’s right for dogs and cats, and for our natural environment.”
While continuing its focus on helping pets, the company announced it will expand its mission, applying the logic of nature to care for pets and the planet. It will take a leadership role as a voice for sustainability, working in its retailers’ communities to promote nature’s logic for pets
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